A mother

Dir. Diógenes Cuevas

Alejandro, the youngest of his recently deceased father’s two sons, is brimming with anger, upset that his father and older brother have for so long committed his mother to a rural Colombian mental asylum.

*This campaign explores a version of mother, sometimes an impossible affection to receive*

*In this campaign we try to de-idealise the family*

Distribution and promotion: DOC:CO

Role: Digital strategy / redation with Tomás Gutiérrez


Design: Leonardo Gómez

Client: DOC:CO for Antorcha Films