Dopamina

Dir. Natalia Imery

Natalia’s father, Ricardo, was diagnosed with Parkinson’s 12 years ago; with this condition, the production of Dopamine, the neurohormone responsible for movement in the body and the feeling of happiness, stops. During those years they had a very strong family crisis, Natalia also told them that he liked women. She could not understand why, despite having been left-wing militants in their youth and fighting for equality and freedom, they could not accept that choice. Today, a decade later, they meet to talk about the ideas of family, homosexuality, ideological struggles and what the progression of Ricardo’s illness has meant.

*This campaign is an uncomfortable conversation with the family*

*This campaign fragmented the feelings of the characters.*

Role: Digital strategy / Videocollage

Client: Contravia Films