Amparo
Dir. Simón Mesa Soto
Colombia 1998, Amparo, a single mother, struggles to free her teenage son after he is drafted by the army and assigned to a war zone. She is thrown into a race against time in a society ruled by men, corruption and violence.
*This campaign is about a mother’s unconditional love*
*This campaign talks about youth suicide*
*This campaign denounces the raids of the 80s – 90s in Colombia*
Distribution and promotion: DOC:CO
Role: Digital strategy / Copywriter with Paola Sierra y Jennifer Argáez
Design: Leonardo Gómez
Client: DOC:CO for Ocúltimo and Medio de contención