A male
Dir. Fabián Hernández
Carlos lives in a youth shelter in the center of Bogotá, a refuge meant to help mitigate the harshness of life. It’s Christmas and Carlos longs to spend the day with his family.
* This campaign is a questioning of the imposition of toxic masculinity*
* This campaign was an opportunity to talk about the priest Javier de Nicoló and Bogotá*
Distribution and promotion: DOC:CO
Role: Digital Strategy / Copywriter with Paola Sierra and Jennifer Argaez
Design: Leonardo Gómez
Client: DOC:CO for Medio de contención